American Express partnered with Here Media to enhance its Shop Small diversity initiative by honoring local LGBT merchants who help shape their local culture and economy through their incredible mix of passion, dedication and innovation.

 
Here Media implemented a 360-degree program to generate regional and national awareness of American Express and its valued merchants during key LGBT pride events across the nation by asking pride-goers everywhere to #ExpressYourSelfie.
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Here Media implemented a 360-degree program to generate regional and national awareness of American Express and its valued merchants during key LGBT pride events across the nation by asking pride-goers everywhere to #ExpressYourSelfie.

Campaign highlights include: pride parties, parade floats and festival booths in key markets across the U.S., interactive city guides highlighting merchants on OutTraveler.com, user generated content aggregation using #ExpressYourSelfie and high-impact digital media and content sponsorships across Here Media’s LGBT network.

Campaign highlights include: pride parties, parade floats and festival booths in key markets across the U.S., interactive city guides highlighting merchants on OutTraveler.com, user generated content aggregation using #ExpressYourSelfie and high-impact digital media and content sponsorships across Here Media’s LGBT network.