On September 24th, 2015, OUT and John Varvatos came together to produce an exclusive in-store shopping event with proceeds benefitting The Hetrick Martin Institute in NYC.

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The event featured a lineup of hosts consisting of industry experts and notables including: Carlos Huber, David Burtka, Aaron Hicklin, Nir Hod, Joe Machota and Omar Sharif Jr. All were in attendance to celebrate the launch of the Fall collection in John Varvatos’s SoHo location.

The event featured a lineup of hosts consisting of industry experts and notables including: Carlos Huber, David Burtka, Aaron Hicklin, Nir Hod, Joe Machota and Omar Sharif Jr. All were in attendance to celebrate the launch of the Fall collection in John Varvatos’s SoHo location.

Each host was encouraged to post from their social platforms about the event, reaching their vast audience of followers. OUT.com also featured a full recap of the event online plus curated editor’s picks from the collection.

Each host was encouraged to post from their social platforms about the event, reaching their vast audience of followers. OUT.com also featured a full recap of the event online plus curated editor’s picks from the collection.